League Media Blog

Maximize Your Web Site (Part 1)

Technology podcast
The purpose of these series is to help owners of knowledge based web sites and managers of organizations maximize the impact of their web site.

Believe it or not, but today the internet is still a relatively new technology. It has been only little more than a decade from those early days when America Online and Compuserve chartered the unknown waters of this new medium, opening up countless numbers of opportunities for hundreds of millions of people.

Having said that, I will also be the first one to tell you that the Internet is now mature enough as a medium to where if you intend to achieve anything of impact, whether as commercial organization or otherwise, not having a web site is equal to planning a failure.

One thing that has been evolving over the last decade is the way people perceive email, web site and online shopping. A whole new set of rules applies here and books are being written as we speak, attempting to help people find their way around in this new virtual realm of communication and relationships.

What you need to understand is that if you have a web site, your web site becomes an extension of who you are to tens of thousands or possibly millions of people - known and unknown, friends and foes.

The other implication of the Internet is the ability to capture and archive information that was published and possibly use this information in unintended ways further down the road.

There are just so many sides to this medium we still haven’t fully estimated, it’s a bit scary when you think of the possible ramifications.

Blogger or a web site producer

I will assume you have something of value to offer to the world out there. It might be knowledge, a product or a service. You are not managing a personal blog. You have achieved something as a person or as an organization and you want to maximize your impact through the Internet - that’s the kind of clients our business is all about. In other words, you are a web site producer, not just a random blogger. Your time counts, your efforts must yield results and you are always striving to go to the next level. If that’s you, this article is for you!

There are several very important things you must remember before we engage in further exploration of other, more important aspects of your role as a web site producer:

a) A “good” web site is a web site that is effective. In other words, a web site that achieves its intended goals.

b) Only you or your organization can determine the success metrics (or goals) for your web site. You and no one else must decide what’s success to you - more visits, more sales or better social status, you know the best! Your web designer can only help you achieve what you want. If you are not clear what you objectives are, no web designer can do that for you. There is no “magic” to a web site being a success. It takes planning, hard work and consistency for it to achieve its purpose.

c) A good web site is an extension of who you are, or who your organization is. Many people may never meet you in person. Your web site may be the only way and place thousands or even hundreds of thousands of people will ever “meet” you and learn about your mission, product or service.

d) A quality, effective web site will cost you money. “There’s no such thing as a free lunch” - Milton Friedman. Well, there’s no such thing as a great web site that will cost you cheap. Having said that, it’s equally true that if you don’t understand this industry and if you don’t have a good consultant, you may end up spending well in excess of $10,000 for a web site that could have been done for $5,000. And vice-a-verse, you may want to have a web site that you can only build if you spend big bucks and there’s no way you can achieve that on an unrealistically small budget. So you need to have a good consultant. This is what I love to do for people and causes who are worth it.

This posting is part of article series available in its entirety only to clients of League Media USA. If you wish to obtain a copy of the full version, please contact us and we will happily do so. 

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